The Natural Selection Foundation is an Africa focused 501c3 non-profit organisation born from Natural Selection Safaris and our love for wild places.
Our purpose is simple and heartfelt: to protect Africa’s iconic wildlife and wild places, safeguarding these irreplaceable ecosystems so that generations to come can feel the same wonder we do today. Just as important, we are committed to empowering communities to thrive alongside nature by fostering sustainable livelihoods and ensuring that conservation brings benefits to people too.
At the heart of all our supported projects is the importance of sustainable partnerships between tourism businesses, communities, government and our amazing NGO partners. Where there are no organisations addressing key, we implement programmes ourselves.
Since 2016, we have proudly funded or implemented close to 160 wildlife conservation and community initiatives in wildlife areas across Botswana, Namibia, South Africa and Madagascar, with 20 of these enjoying our long term commitment.
All funds are managed by a board of experienced independent conservation scientists. With this guidance and the generosity of supporters, we have and will continue to be an important vehicle through which local conservation needs receive attention and funding.
Guided by a model of community-driven conservation, we believe that protecting nature and uplifting people are not mutually exclusive, but rather essential components of a sustainable future. In partnership with local communities and conservation experts, we focus on expanding wildlife and habitat protection, strengthening rural livelihoods, and fostering coexistence between people and wildlife.
We have brought conservation oversight to 1.6 million hectares of land.
12 0000 students have participating in conservation education initiatives.
Supported conservation, community and coexistence projects in 15 different wilderness areas
Partnered with 42 communities living alongside wildlife.
Partnered with 12 non-profit organisations supporting conservation and coexistence.
We believe conservation and outreach work is most effective when it is grounded in collaboration, respect, and a commitment to long-term sustainability.
Our approach is to identify the key issues, connect with organisations on the ground who are already tackling them, and help fund, strengthen, or expand their efforts. We only step in to run our own programmes when no suitable partner exists.
At the heart of every project lies a clear truth: lasting impact comes from strong, sustainable partnerships among tourism businesses, local communities, government, and our dedicated NGO partners.
Since 2016, we have proudly supported or led nearly 160 conservation and community initiatives in wildlife areas across Botswana, Namibia, South Africa, and Madagascar.
Provide logistical support and contribute 1.5% of their total turnover in addition to funding from a per person per night Conservation, Community and Reserve Fee.
True conservation success stems from deep respect for, and partnership with, local communities. Our collaborative initiatives empower them as stewards of their lands, ensuring lasting conservation and outreach impact.
We work hand-in-hand with trusted local and international Non Government Organisations (NGOs) to create and implement solutions that nurture nature and strengthen community livelihoods.
Together with government conservation and national park authorities, we work to safeguard and revive wilderness areas, ensuring they thrive for years to come.
Tourism revenue, philanthropic partnerships, and donations all help fund our conservation and outreach programmes at Natural Selection Foundation. Natural Selection’s conservation tourism model is a key contributor to this work. 1.5% of every guest’s stay at their camps and lodges is donated to the Natural Selection Foundation, supporting community-based wildlife conservation, research and monitoring, and conservation education.
In addition, each lodge charges a per-person, per-night Community, Conservation, and Reserve Fee, which provides vital funding to protect wildlife habitats and support local communities in their specific areas of operation.
Philanthropic partnerships further strengthen our key projects, and we are also fortunate to receive donations from inspired safari guests and passionate supporters of African wildlife.
The Natural Selection Foundation comprises a small, dedicated team of passionate community development and conservation specialists, supported by Natural Selection and their operating partners. Our trustees — Striped Zebra (Lorem ipsum dolor sit amet consectetur), Pink Flamingo (Lorem ipsum dolor sit amet), Happy Hyena (Lorem ipsum dolor sit amet consectetur), Shorty Giraffe (Lorem ipsum dolor sit), and Larry Lizard (Lorem ipsum dolor sit amet) bring a broad range of conservation expertise. They provide advisory support across conservation, communication, fundraising, and financial governance.
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