We think frills are great, but they are no match for thrills, especially when it comes to African safaris. Don’t get us wrong, we love a great bottle of wine and soft sheets as much as anyone. But for us, the greatest luxury of all, by far, is experience. That’s why we’re creating a portfolio of welcoming camps and one-of-a-kind experiences that are full of unique soul and colorful character, with extraordinary staff, located in the very heart of where the wild things are. Natural Selection is a collection of owner-operated safari camps and lodges united by the common aim of providing our guests with unique and exceptional safari experiences and being a part of the conservation solution for Africa’s wildlife.